Attracting a truly global audience (geographic breakdown: 55 percent UK/EU, 35 percent North America,  5 percent Anzacs, 5 percent rest of the world), EscapesTravelGuides.com offers readers travel planning information on a variety of destinations and accommodation sectors, with themed guides ranging from youth hostels to luxury travel.  All guides seek to encourage visitors to overnight at their destination, thus generating greater economic benefit to the host community.

Our strength lies in our ability to attract a large, highly targeted and pre-qualified audience which finds our guides thanks to them ranking well for an extremely wide range of keywords and search strings.  We are not simply journalists who write for the web; our guides are written by a highly web savvy journalist, with a good knowledge of SEO and web marketing.

We currently have two guides, aimed at a range of target markets and demographic groups, averaging more than 500,000 visitors/month (varies with season).

Target markets:

• DINKS/SINKS/Empty-Nesters/Third-Agers - (AB) - Luxury-Escapes, with other possible titles to follow.  Aimed at travellers looking for a full luxury experience - accommodation, dining, pampering and romantic getaways.
  

• DINKS/SINKS/Empty-Nesters/Third-Agers/(families) - (AB(C1)) - Yorkshire-Escapes.  Forthcoming titles include City-Escapes, UK-Escapes and Railway-Escapes.  Aimed at the cash-rich, time-poor traveller seeking excellent quality accommodation and food; suggestions for days out; nature and gentle outdoor experiences, pubs and weekends away; discovering history/heritage and new experiences. Also attracting parents seeking ideas on where to take the kids during the school holidays.

Research statistics indicate the internet is leading the way:

Recent surveys indicate the internet is now the preferred medium for travel research, with more than fifty percent (and rising) using the web to plan and book their holidays.  Interestingly, this trend is particularly prevalent among older web users.

Some 37 percent of travellers worldwide are known to further research a destination they have read about, and 34 percent are said to have subsequently visited a destination they have learned about through their reading.

Additionally, travellers who read about a particular hotel, attraction, museum or restaurant are likely to seek out those establishments when they visit, no matter how briefly those establishments are mentioned in the article.

Harnessing the power of the internet:

Specialising in "evergreen" content, Escapes Travel Guides offers your destination/property/client a distinct advantage over newspaper and magazine editorial. We rank highly with popular search engines, and our articles are available indefinitely, twenty-four hours a day - continually promoting you and your clients to new audiences.

Independent, content rich niche sites have the potential to reach many more prospective buyers than most magazines or newspaper travel sections. An editorial piece on a professional site filled with quality, keyword-rich content can often produce a better return than money spent on traditional paper advertising.

We are always happy to work with Tourist Boards, CVBs and PR professionals who can help us expand and extend our coverage, and we welcome receipt of press releases relating to new hotel openings, transport facilities, attractions and annual events.   As we specialise in "evergreen" content, we do not want to receive details of short-term packages, deals or one-off/short-term events.

Our articles can be any length, and contain virtually unlimited photographs. Online articles can also contain instant, clickable links to you, your clients, your products and to related features. Additionally, our writing style and experience in SEO helps attract a very broad and varied readership, each of whom is, in turn, exposed to your destination, attraction, hotel or product.